Nkob is the capital village of the Berber Ait Atta tribe and belongs to the Confederation Ait Atta spread along Ouarzazate, Errachidia, and Azil Provinces. This ancient Berber tribe existed before Arabs and Islam entered Morocco in the seventh century.

Visit Nkobā€™s Market on Saturdays and Sundays for local produce and Fridayā€™s animal Market. This souk is the second largest in Zagora Province, where many people from the region come to haggle and shop

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